You are a digital manager in a large company. Your job often requires you to make an acrobatic leap between market requirements and technological innovations. Not easy to keep up with everything!

In particular, you have a set of business ...

By Guillaume LANTHIER


Is your company truly customer-centric?

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  • 24 Sep 2021

Être customer centric ne consiste pas uniquement à réaliser un site web attrayant et à assurer un SAV de qualité. Et cela ne suffira pas pour créer une relation forte avec le client. Pour y parvenir, il faut non seulement parfaitement connaître ses clients, mais aussi repenser son entreprise en profondeur pour tourner l’ensemble de ses métiers vers le client : le marketing bien sûr, mais aussi les produits et services proposés, les canaux de vente, le service client et/ou après-vente font parti d’une stratégie globale tournée vers le client et la recherche permanente de sa fidélisation.

By The Smile experts

White Paper release - Give up your old framework and PHP …

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  • 15 Jun 2021

In the age of digitalization, PHP has become a global standard for developing high-performance web applications. To keep up with the breathless pace of innovation, you need to implement a modern, robust framework like Symfony. That is the story SensioLabs and Smile tell you in their new joint white paper. Let us take a deep dive into the issues of web development for your application.

By Jules Daunay

Two sides of the same coin: e-commerce platforms and e-pro…

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  • 09 Jun 2021

Over the last few decades, the way people sell has changed dramatically, giving rise to e-commerce. Technology has simplified back-office purchasing processes and, thanks to the prevalence of digital tools, procurement has never been more convenient.

By Oro Team

Lessons learned from Covid-19: how to protect your B2B bus…

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  • 08 Jun 2021

The pandemic has accelerated the evolution of the business environment. Business leaders must adapt to an ever-changing environment, where the only certainty is change.

By Oro Team

Core Web Vitals: how to prepare ?

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  • 29 Apr 2021

In May 2021 Google is changing the algorithm of its search engine to take into account the display speed, responsiveness and visual stability of sites.

By Pierrick Olivier

OroCommerce V4.2 : an enhanced user experience (back+front)

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  • 15 Apr 2021

​​​​​​​OroCommerce is the leading B2B e-commerce solution of the moment capable of supporting ambitious operational projects, thanks to a stable and scalable platform. A rising star publicly recognized by major institutes, it has also been an important partner for Smile for many years, due to its complete open source construction, based on Symfony. In fact, we have launched several successful projects for our clients on the OroCommerce platform.

By Corinne Fontaine

Mobile Apps' main trends

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  • 06 Apr 2021

There are millions applications available both on Google Play Store and Apps Store by Apple. Nevertheless, more than 50% of users have not downloaded any app during the last month.

By David Renoux

How can you boost your e-commerce sales on mobile devices?

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  • 20 Jan 2021

Smartphone traffic is increasing regularly and can account for more than 70% of certain online traders’ overall traffic. Despite this, smartphone traffic doesn’t convert well into sales: the level is 3 to 4 times less than on the desktop. This figure seems to indicate that many customers switch from the smartphone to the desktop when they’re ready to order. And where there’s a break in the purchasing process, there are lost sales.

By Pierrick Olivier

Open source training

Durée : 2 jours
Lieu : Paris