Experts blog

Car oui, nous sommes fiers de ce que nos Smiliennes & Smiliens accomplissent chaque jour, nous avons voulu mettre en avant leurs contributions, que ce soit des Hackathons, des projets innovants, des livres blancs et bien d'autres choses passionnantes. Découvrez ici toutes nos actualités !

Digital

A look back at OroVibe Europe 2022

94
0
13 Oct 2022

On October 6th, the 2022 edition of OroVibe Europe was held, the annual high mass organised by our partner editor of the Oro solution. The aim of the event is to bring together the Oro community to share perspectives, innovations and feedback on ...

By Pierrick Olivier

Read article

Digital

How modern apps improve customer experience and business p…

96
0
21 Jul 2022

How modern apps improve customer experience and business performance Your customers can come in contact with your brand in many ways: website, mobile app, social networks, stores, advertising, chatbots, call centers... Their opinion is formed and ...

By Guillaume Lanthier

Read article

Digital

Is your company truly customer-centric?

98
0
24 Sep 2021

Être customer centric ne consiste pas uniquement à réaliser un site web attrayant et à assurer un SAV de qualité. Et cela ne suffira pas pour créer une relation forte avec le client. Pour y parvenir, il faut non seulement parfaitement connaître ses clients, mais aussi repenser son entreprise en profondeur pour tourner l’ensemble de ses métiers vers le client : le marketing bien sûr, mais aussi les produits et services proposés, les canaux de vente, le service client et/ou après-vente font parti d’une stratégie globale tournée vers le client et la recherche permanente de sa fidélisation.

By The Smile experts

Read article

Digital

Lessons learned from Covid-19: how to protect your B2B bus…

137
0
08 Jun 2021

The pandemic has accelerated the evolution of the business environment. Business leaders must adapt to an ever-changing environment, where the only certainty is change.

By Oro Team

Read article

Digital

Two sides of the same coin: e-commerce platforms and e-pro…

263
0
09 Jun 2021

Over the last few decades, the way people sell has changed dramatically, giving rise to e-commerce. Technology has simplified back-office purchasing processes and, thanks to the prevalence of digital tools, procurement has never been more convenient.

By Oro Team

Read article

Digital

Core Web Vitals: how to prepare ?

114
0
29 Apr 2021

In May 2021 Google is changing the algorithm of its search engine to take into account the display speed, responsiveness and visual stability of sites.

By Pierrick Olivier

Read article

Digital

Influencer Marketing and SXO: A Winning Combination

160
0
20 Jun 2022

The influencer marketing market is experiencing very strong growth. Indeed, brands are not mistaken since, according to the study Influencer Marketing Hub, the influential marketing market has grown from $1.7 billion in 2016 to $15 billion ...

By Sara Mernissi

Read article

Digital

CNIL CLOSES ALMOST ALL DOORS TO GOOGLE ANALYTICS IN FRANCE

667
0
13 Jun 2022

The “Commission Nationale de l'Informatique & des Libertés” (CNIL) published this Tuesday, June 07, 2022 a list of Questions and Answers following the formal notice of the CNIL concerning the use of Google Analytics. And in answer to the question ...

By Malik MAKHLOUF

Read article

Digital

Smile X Somfy

113
0
09 May 2022

How can digital technology significantly reduce phone calls and handle thousands of orders from small installers? A journey to operational excellence with Somfy. Somfy is a French industrial group specializing in motorization, automation of ...

By Samuel Maître-Jean

Read article

Digital

Green IT, the new major challenge of the ecological transi…

234
0
24 May 2022

Green IT goes much further than digital and cloud initiatives. Today, we share with you the experience of Rzilient whose mission is to limit the carbon footprint of the IT fleet with simple solutions to implement. Green IT, the new major ...

By Othmane Saouri

Read article