Walibi Holland: roller-coaster rides are just a click away now!

  • 02 Dec 2021

Walibi Holland and SMILE released a thrilling online experience to welcome parks’ fans.


Walibi Holland, one of the most exciting theme parks of the Netherlands, partnered with Smile, to run a new and improved website. With this brand new website, Walibi wishes to strengthen their web experience for families, teenagers and young-adults by offering them a simple, practical and secure way of buying park-tickets. The website offers more flexibility to the customer, in the way of ordering tickets and accomodation in the Walibi Village.


walibi smile eu



Drupal was used to accelerate Walibi’s online development, Drupal is an open source platform for building digital experiences with a highly customizable content management system capability.


Functionality such as search and filtering for content has been adapted to facilitate the customer journey. A set of methods such as user story mapping and benchmarking will lead towards better conversion rates.


The Marketing and Sales director of Walibi Marc Guffens says: « Inspiration is key when navigating through the new and improved journey of the website. When searching, navigating or filtering, you’ll get a good feeling of the park’s atmosphere. Bringing the theme park alive in an online experience is not an easy job, but with the help of UX designers from Smile, this should bring that “park excitement” to your mobile device or computer.»


The Smile Dutch team mobilized experts from all over Europe united under Agile SCRUM teams. Smile used a diverse team of 25 experts coming from all over the globe such as the Netherlands, France, Ukraine and other countries. Altogether, they aim at offering the Walibi visitors a more optimal, consistent and pleasant experience.


walibi smile eu


According to Florent Sabourin, Managing director of Smile Benelux, this project is a true success: « We are proud to have been able to bring this renowned Walibi brand to a new digital era. It is at the crossroads of all our expertises: consulting, UX design, project management, open source development, mobile support.»