Nobel Biocare used an M2 upgrade to quickly deploy their family of global brands

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A single platform for all Nobel Biocare and Danaher brands to both reduce management and production costs and ensure a rapid Time-to-Market


Stefan Künzle, Head of Global eCommerce Danaher Dental, appointed Smile teams in early 2017 to manage the migration of their B2B platform from Magento 1 to Magento 2. The project management team of the company that manufactures dental implants intented to capitalize on a single global architecture to reduce the costs of managing several e-commerce websites and to streamline the launch of new brands within a few months.


Nobel Biocare chose to migrate from Magento 1 to Magento 2 for several reasons:


  • Benefiting from a multi-brand platform that would respond to their need for rapid time-to-market
  • Launching and ergonomic, easy-to-use e-commerce website, segmented by market and by brand
  • Taking the opportunity to redesign the existing site


This Magento 1 to Magento 2 migration was an excellent opportunity for the company to simplify and redefine the necessary functionalities and opt for simplified management.


Moving to a multibrand platform with dedicated features


The new B2B platform offers features specific to each of the brands:


  • Bills’ payment
  • Digital vouchers
  • Local stock management
  • Order online assistant for personalized purchases
  • Online complaints management service
  • Etc. 


On the Backoffice’s side, the Magento platform is directly synchronized with the group’s ERP system (SAP), allowing several user groups to work in different ways. Managing different orders of material, having several business accounts, dealing with many types of product restocking is now possible.


An upgrade at scale : the Nobel Biocare project was rewarded by Magento!


Thanks to the redesign of the Nobel Biocare B2B website, we were rewarded with the « Commerce Ace Award for Individual Excellence » at Magento Live 2018!


Want to know more about this project?  Stefan Künzle and Dmytry Dotsenko (Project Director at Smile Suisse), shared their feedback at the Magento Imagine 2019 event in Las Vegas:


Watch the video


About Nobel Biocare


Nobel Biocare is an international company that manufactures dental implants. They offer superior products, peer-to-peer training and dedicated initiatives to help dental implant practices and laboratories grow.

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