Experts blog

262
09 Oct 2020

Orchestrating omni-channel orders and product availability: The ultimate customer experience

Smartphone traffic is increasing regularly and can account for more than 70% of certain online traders’ overall traffic. Despite this, smartphone traffic doesn’t convert well into sales: the level is 3 to 4 times less than on the desktop. This figure seems to indicate that many customers switch from the smartphone to the desktop when they’re ready to order. And where there’s a break in the purchasing process, there are lost sales.

By Jean Charles Bordes

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