[05/11/2015] Keensight Capital supports Smile in its planned acquisition of Open Wide

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[21/07/2015] Smile, 1st partner of Ansible in France

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[06/01/2014] Smile strengthens and changes its majority stakeholders

Keensight Capital, one of the leading players in European Growth Equity, is becoming the majority shareholder of Smile, the first expert in Europe for open source solutions, alongside its management and its historic investor, Edmond de Rothschild Investment Partners (with Cabestan Capital Fund), who also participated in this transaction.

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PrestaShop announcements at Partners Meeting

On Wednesday, 29 June, PrestaShop invited its partners to an evening of presentations on the e-commerce solution and its future. A report on the event.

In numbers

A few key figures to start off: PrestaShop now boasts a staff of more than 60 divided between its Paris and Miami offices, 250,000 community members, forecast turnover of €4 million for 2011 and more than 76,000 websites (when asked ‘do you count an installation as a site?’ the answer was ‘no’, meaning the figure is very specific to actual sites).

The US market is highly favourable to PrestaShop (and to e-commerce in general), with many people embarking on new business ventures in niche markets. Bruno Lévêque (co-founder of PrestaShop and US CEO) spoke of the ‘good country sense and good market sense’ of our friends across the pond.

PrestaShop Mobile

Lucas Cherifi, Mobile Division Manager (and former Smile team member), presented the PrestaShop Mobile solution, which will be appearing on the market in October. The demonstration was attractive, with the following functionalities of the ‘native’ mobile application standing out in particular:

  • graphic personalisation (not very advanced but highly functional);
  • catalogue navigation (naturally);
  • sales funnel and cross-selling; and
  • a shop locator with GPS support (and very simple back office administration).

Now under development:

  • push’ notifications (highly useful for sending promotional offers and order tracking information, etc.); and
  • mobile payments.

PrestaShop Mobile will be iPhone, iPad and Android compatible. Nonetheless, like its competitor Magento, PrestaShop Mobile will come with a price tag: €3500 per project, as we were told.

And the next version

Some time back, PrestaShop announced plans for substantial work on its next major version, 1.5.0.
Particular emphasis is being placed on its multi-shop functionality and on unit testing.

  • Multi-shop: some might say that it is rare for merchants to want to bring multiple e-commerce sites on line, but in reality the practice of ‘multi-shops’ consists above all in operating a single site in multiple countries, for which the back office, product display, transporters and payment systems require country specific configurations.
  • Unit testing: the vendor has opted for implementation of the continuous integration platform from Jenkins to ensure the quality of the developed code and to regression test existing functionalities.

Thus several test types are now being developed:

  • PHP unit testing (PHPUnit) to cover PHP classes (30 are currently covered);
  • functional testing (Selenium), which simulate use of the application with a browser; and
  • code audits to detect ‘cut-and-pastes’ and non compliant code writing styles.

The goal is an ambitious one: to provide 100% test cover for the application by the end of summer.

Vendor warranty

PrestaShop is ‘going pro’, offering support services and a vendor warranty for €4800 / year (for ‘Bronze’ level support). This warranty applies to the standard PrestaShop open source solution, not to a separate ‘Professional’ version. This service will provide additional security to PrestaShop merchants through the contractual commitments made by the vendor. For the time being, no further detail has been released as to the service level offered.

1 million item shop

Smile participated in a load test on a PrestaShop installation covering a million products. The results were positive, with an initial pleasant surprise: without any special developments, PrestaShop can indeed support this size of product catalogue. We will be sharing more detailed results in a future post.

Florent Sabourin


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